Platinum vs White Gold

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March 1, 2018

What is the Difference Between Platinum and White Gold?

Platinum is 30 times more rare than gold and approximately 95% pure. It is more durable than other precious metals and is a true white metal that is recommended for holding precious stones, a strength not equaled in gold. Platinum also has the prestige of being associated with the most celebrated jewelry in the world. It is 60 percent heavier than karat gold.

White gold is alloyed with nickel and zine to bleach out the yellow color. Eighteen-karat gold is 75% pure gold and 14-karat is 58.50% gold. White gold does cost less, about 30% less than platinum, which is the main reason many people choose it. However, it has to be plated with rhodium (a precious metal in the platinum family) to make it shiny and plating tends to wear off over time.

However, it can be re-plated as needed.

As one of Manitoba’s largest retailers of fine, custom designed jewellery, W.K. Chan Jewellers promises outstanding service and a mesmerizing selection. Situated in the Stadium Shops, our team is standing by, ready to guide you toward the perfect piece of jewellery.

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About W.K. Chan


Founded in Winnipeg in 1978, W.K. Chan Jewellers has become one of Winnipeg's largest retailers of fine jewellery. W.K. Chan Jewellers offers an accessible and enjoyable shopping experience to all our customers. We are proud to carry a large assortment of fine jewellery, Canadian diamonds, Lab grown diamonds and an on-site goldsmith and jewellery services. Repairs are done quickly on-site, including jewellery cleaning and engravings. Come visit us at our brand new location with ample parking for your convenience. 

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1418 Ellice Avenue, Winnipeg, MB, R3G 0G4


Saturday: 10:30AM - 4:00PM
Sunday & Monday: Closed
Tuesday - Friday: 10:30AM - 4:00PM

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*Some conditions apply. See Dealer for details. ®™ Trademarks of AM Royalties Limited Partnership used under license by LoyaltyOne, Co. and W.K Chan Jewellers LTD

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